Focused landing page
Services, trust signals and contact options were reduced to the most important decision questions.
CLEARANCE SERVICES · 6 WEEKS
4 paying customers despite a small launch budget.
In a highly competitive market, an unsuitable homepage and no Google Ads experience were transformed into a focused system that became profitable in the first month.
6MEASURED CONVERSIONS
4PAYING CUSTOMERS
6 weeksDOCUMENTED PERIOD
The recommended market-entry budget was not financially possible.
The client started without Google Ads experience and with a budget below my original recommendation. The old homepage contained too little relevant information, unclear calls to action, technical errors and no Consent Mode setup. I therefore focused the few available clicks particularly consistently on relevance.
PERFORMANCE REPORT
The new setup became profitable in the first month.
Six measured conversions generated four paying customers. This shows how strongly a suitable landing page and clear search intent can work even with limited reach.
Google Ads performanceClearance services
EvaluatedClicks258
Impressions5,411
CTR4.77%
Conversions6
StartInitial dataOptimisation4 customers
The curve visualises development from 11 August to 30 September 2025. It is not a day-by-day representation. The metrics above correspond to the documented report.
ORIGINAL REPORT
Screenshot from the managed Google Ads account. The company has been anonymised at the client's request.
MY IMPLEMENTATION
Every click needed a clear next step.
With a small budget, results do not come from breadth, but from prioritisation and a persuasive enquiry journey.
Targeted campaign
The limited budget was directed towards searches showing the clearest intent to commission a service.
Reliable data foundation
Conversion tracking revealed which of the few clicks actually led to enquiries.
The early ROAS is not a standard guarantee. Results depend on competition, region, offer, budget and close rate, among other factors.