Dedicated landing page
Services, target customers and the decision journey were clearly structured and consistently focused on enquiries.
MOBILE SURFACE TECHNOLOGY · 4 MONTHS
47 genuine enquiries at around €37 per enquiry.
A self-managed campaign with high costs became a coordinated system consisting of a landing page, tracking and a newly built Google Ads structure.
47GENUINE ENQUIRIES
approx. €37PER ENQUIRY
approx. €1,700TOTAL BUDGET
Two enquiries from around €1,500 in advertising spend.
The Google Ads campaigns had previously been self-managed. Within four weeks, they generated only two enquiries and no relevant order. The website did not sufficiently match the searches, the campaign structure was confusing and the intended audience was not addressed clearly.
PERFORMANCE REPORT
The documented campaign data.
The period covers almost four months after the rebuild. In addition to enquiries, it generated orders and larger follow-up enquiries.
Google Ads performanceMobile surface technology
EvaluatedClicks2,506
CTR8.05%
Avg. click cost€0.69
Conversions47
RebuildCollect dataOptimisation47 enquiries
The curve visualises development over the project period. It is not a day-by-day representation. The metrics above correspond to the documented report.
ORIGINAL REPORT
Screenshot from the managed Google Ads account. The company has been anonymised at the client's request.
MY IMPLEMENTATION
Three components that work as one system.
I did not just adjust the ads. I rebuilt the entire journey from search to enquiry.
New campaign logic
Search terms, ads and structures were completely rebuilt and organised around specific demand.
Reliable measurement
Conversion tracking made genuine enquiries visible and established the foundation for continuous optimisation.
Results are specific to this project and do not guarantee future performance. Industry, region, competition, offer and budget all influence performance.