Organise search intent
Service areas and search terms were structured around specific demand.
POWDER COATING · JUST UNDER 4 WEEKS
13+ documented enquiries from a complete restart.
Google Ads was new to this mid-sized company. Using a suitable existing website as the foundation, I built the campaigns, tracking and privacy setup from scratch.
13+DOCUMENTED ENQUIRIES
9RELIABLY MEASURED CONVERSIONS
< 4 weeksINITIAL REPORTING PERIOD
A structured launch with reliable measurement from day one.
The owner did not want to simply try Google Ads, but to set it up professionally. Since the existing website already matched the offer well, the focus was on campaign logic, conversion tracking, Consent Mode v2 and a consistent cookie setup.
PERFORMANCE REPORT
Relevant demand became visible quickly.
Nine enquiries were technically measured as conversions. During the same period, the jointly maintained lead list already documented more than 13 enquiries, including one larger project.
Google Ads performancePowder coating
EvaluatedClicks720
CTR10.67%
Avg. click cost€0.71
Conversions9
StartMeasurementOptimisation9 conversions
The curve visualises development during the project period from 18 November to 16 December 2025. It is not a day-by-day representation. The metrics above correspond to the documented report.
ORIGINAL REPORT
Screenshot from the managed Google Ads account. The company has been anonymised at the client's request.
MY IMPLEMENTATION
A launch built on usable data.
The foundation was not more traffic at any price, but a clearly measurable path from search to qualified enquiry.
Measure conversions reliably
Tracking and Consent Mode v2 provide a transparent data foundation.
Assess enquiries together
The lead list complements technical tracking with the actual quality of contacts.
This very strong project launch is not a standard guarantee. Results depend on competition, region, offer, budget and starting point, among other factors.