Local search intent
Keywords and ads focused on urgent, specific services within the service area.
WATER DAMAGE RESTORATION · JUST UNDER 3 WEEKS
5 conversions. 4 paying customers.
With a small budget and a deliberately narrow radius, local demand for leak detection, drying and water damage restoration became directly reachable.
5MEASURED CONVERSIONS
4PAYING CUSTOMERS
15 kmLOCAL RADIUS
The market was local and the budget deliberately small.
The company did not want broad reach, but specific enquiries within a limited service area. I therefore analysed the audience, search intent and service offering, and consistently targeted the campaign to a 15-kilometre radius.
PERFORMANCE REPORT
Four of five enquiries became customers.
One of the four customer relationships later led to additional services that had not been advertised in the original campaign.
Google Ads performanceWater damage restoration
EvaluatedClicks324
Impressions5,043
CTR6.42%
Conversions5
StartLocal dataOptimisation4 customers
The curve visualises development from 26 September to 16 October 2025. It is not a day-by-day representation. The metrics above correspond to the documented report.
ORIGINAL REPORT
Screenshot from the managed Google Ads account. The company has been anonymised at the client's request.
MY IMPLEMENTATION
Local precision instead of unnecessary reach.
With a narrow service area, every component must consistently reflect local search intent.
Clear enquiry path
A focused funnel led searchers directly to the relevant contact option.
Measurable quality
Tracking and customer feedback revealed not only enquiries, but their actual commercial value.
Results are specific to this project and do not guarantee future performance. Region, competition, response speed, offer and budget all influence performance.